Be a Pizzeria that is a Tourist Magnet

Word of mouth is the most common and traditional marketing that makes a pizzeria a place with high demands. Whether it be online, local or through ads and reviews, people will always rely on what seems to be attractive and convenient. Sometimes, people even rely on Twitter to know where they should eat but of course, not all locations are accessible. 

To attract tourists in your pizza shop, here are a couple of tips that I could share with regards to marketing: 

Coupon and sponsorship create branding


Though sponsorship sound too expensive and coupons may seem like a thing of the past, these two tactics are actually long term strategies that may affect the presence of your brand to the consumers. Sponsorship do not need to be expensive, in fact some advertising firms or events allow exchange deals that are often negotiable agreements. Coupons on the other hand, not only allow consumers to try out how great your products are but it also exposes the brand further. People seeing "free" pizza often cannot resist the urge to claim such prize, hence marketing is accomplished. 

Online Marketing, online reviews and word of mouth

Sometimes, tourists do not know where they should go so they rely so much on what other people may recommend. It may come from online reviews so always keep your pizzeria present online and offline. Sometimes, even the security guards and locals along the streets can be your useful marketing tool that could recommend the pizzeria to the tourist. 

Posted by Diane Araga, on January 7, 2014 at 9:00 AM