CPK and Coke Run A New Product Tie-Up

Marking a new momentous moment, a marketing agreement between two big companies has announced its tie-up. 

The agreement between Coca-Cola Company and California Pizza Kitchen involves product and marketing agreement where in Coca-Cola products shall be available in over 202 CPK branches. 

The leader in creative dining, California Pizza Kitchen, made the decision to be in a tie up with the world's largest beverage company seem to be a good move as critics state. 

"It is an exciting time for California Pizza Kitchen and we are thrilled to announce this partnership with such an esteemed brand as Coca-Cola. As we continue to unveil the next chapter of California Pizza Kitchen, this partnership is representative of where we are headed as a brand and a company," stated G.J. Hart, Chief Executive Officer of California Pizza 

Kitchen and added "We have listened closely to feedback from our guests, who have told us they want to be able to enjoy a refreshing Coca-Cola beverage alongside their favorite new hand-tossed pizzas, entrees and appetizers."

Exclusivity shall be implemented between CPK and Coca-Cola, serving only their beverages starting August 31, 2013. Drinks vary from Sodas to juices, enhanced waters and even energy drinks. In addition, marketing and promotional programs shall be developed every year. 

"We are delighted to solidify this new partnership with California Pizza Kitchen," said Dan Manning, Zone Vice President at The Coca-Cola Company. "We are pleased to have been chosen to provide California Pizza Kitchen's guests with a high quality beverage program and look forward to leveraging our joint marketing capabilities for future promotions to drive beverage growth at all restaurant locations."
Posted by Diane Araga, on August 3, 2013 at 12:00 PM