Domino's New Pizza-Smelling DVD Released

In Brazil, Domino's Pizza is cooking up a DVD that not only focuses on pizza but also looks and smells like it. The innovation behind this mind blowing product comes in through the movie, persuading consumers to crave for the delectable dish by triggerig their senses. Once the DVD is ejected, the triggering scent comes out.


The technology behind this amazing product uses disc stamps with heat-sensitive thermal ink and pizza-scented varnish. Though the varnish isn't enough to persuade the whole room, the disc itself still smells like pizza and designed like one too in thermal ink! 

With much attempt to get higher sales, Domino's even embarked a message stating "Did you enjoy the movie? The next one will be even better with a hot and delivious Domino's Pizza." 

Unfortunately, some people think this marketing scheme isn't done right, believing that the persuation should come before the movie watching action! But for a trial, this could probably do some good for Domino's especially that its executed in a country that still goes for DVD rental. 

Currently, the DVD is to be released in 10 rental stores in Sao Paulo and Rio de Janeiro. Over 10 movies are to be stamped with the marketing collateral in famous movies such as "Argo," "Dread" and "Skyfall."
Posted by Diane Araga, on May 20, 2013 at 9:00 AM