Image Conscious Brand Features Ugly Food

The consumer brand Schwan has featured something unusual than its norm which illustrate really ugly photos of food in boxes. Though the campaign is stating a really clear image of good food against bad food, its uncertain if this will attract and encourage a lot on to healthy eating. 

The brand is called UGLY and has designs that are literally ugly. It has designs that are call for genuine images and states that natural is better. 

Its all about quality and not about the presentation.
Posted by Diane Araga, on October 30, 2013 at 12:00 PM