Domino’s Pizza Inc, an international pizza chain, celebrates their 27 years in business by opening their 5,000th store. If U.S. is included in the count, the chain has over 9,800 stores found in 72 different markets.
Three stores will be their symbol of their 5,000th store found in Rio de Janeiro, Brazil; Cologne, Germany; and Penang, Malaysia, which had its grand opening yesterday. Each of the said countries had its own unique celebrations, featuring Frevo dancers in Brazil, "lion dance" in Malaysia that is believed to give luck, and showing off of the 2012 World’s Fastest Pizza Maker, Pali Grewal, in Germany.
These three stores were selected to represent the international appeal of pizza, which showed in the fast phased growth of Domino’s.
Mean while, the U.S. celebrates Domino’s mark through charity donations to Domino’s Pizza Partners Foundation, amounting to 5,000 euros. The said foundation was made to help the company’s team members in times of need, such as tragedies and natural disasters.
"This is a significant milestone in the history of our brand," said Domino’s Pizza president and CEO J. Patrick Doyle. "Earlier this year, we saw our international store count exceed that of the U.S., and this brings us ever closer to that magic number of 10,000 stores. I'm looking forward to celebrating the opening of our 10,000th store worldwide, which could happen sometime this fall."
As of today, Brazil has 46 stores; Germany has 8 and Malaysia has 83, including the symbolic store.
"The beauty of pizza, and its global appeal, is that it can be customized to suit local tastes. The basic foundation of crust, sauce and cheese are fundamentally the same – but you can find anything from fish to fruit on your Domino's pizza, depending on where in the world you order. That kind of flexibility also creates an environment for innovation and creativity – elements that have helped our brand thrive the world over."