Pizza Crisis

Statistically, over 350 pizza slices are consumed in a second in America. Could you imagine that? And over 3 billion pizzas are released every year from orders of Americans. Wouldn't you wonder if these pizza orders had some chances of a difficult delivery?

More often than not, most Americans opt for pizza delivery for convenience but out of a hundred percent, only 83% can deliver on time or earlier than 30 minutes. However, home made pizzas are far different than those take outs, in terms of taste and quality – even if the advertisements say they are as good as the picture!

Toppings are also a problem with pizza and because Americans need choices, the limitations of a take out cannot solve each person’s request every time.

Since the time of the Greeks, bread topped off with oil, herbs and cheese is already considered as pizza. Meanwhile some argue that Italy is the real originator of this dish back in 1889. Wouldn't you want to ask, “After hundreds of years, why can’t we still perfect the right pizza?”

The answer is simple – convenience and choices. This is also the exact reason why there are so many pizza brands, so many independent shops and chains spurting out into this industry and it won’t even stop there. Each company is always trying to make things better for Americans, innovating and making things faster.

Just like Pizza Hut’s pizza-slider, consumers are given a chance to mix and match three toppings with each slider and since the package comes in 3 or 9 sliders in sizes of 3 ½ inches, consumers can easily get what they want even if the group has different preferences.

There are more pizza joints that offer various different innovations and each one has its levels of novelty, invention and originally. According to survey, the brands below are the winning companies to be socially known as the best in these categories.


  1. Domino’s
  2. Pizza Hut
  3. Noble Roman’s
  4. Papa John’s
  5. Sbarro
  6. Little Caesar’s
  7. Godfather’s
  8. Chuck E. Cheese


 “Innovation is the central issue in economic prosperity,” which is pretty critical since this is business we’re talking about. But as it’s also pizza we’re talking about, it’s probably also worth remembering the thought that “pizza is a lot like sex. When it’s good, it’s really good, and when it’s bad, it’s still pretty good.” Said a researcher from Harvard University who made the “Porter Five Forces Analysis” of competitive intensity and business strategy Michael Porter. 

Posted by Diane Araga, on March 21, 2013 at 1:00 PM