Sports Sponsorship from Papa John's Pizza Re-established

Officially, Papa John's has put a contract with various sports to promote their brand better and up to this date, the large pizza chain has made the decision to enter the Football League. 

The third largest pizza chain tied up with the sports industry to make it much more popular, as Chief Commercial Officer Richard Heaselgrave states. 

“This is a partnership that will be really popular with fans. Like our clubs, Papa John’s are located in towns and cities across the country and they will reach out to supporters with a range of promotions and tailor made offers. We’re delighted to be working with a growing brand that has a proven track record in sports sponsorship over in the US where it is a long-term partner of the NFL and a number of its teams.”

Officially being the NFL sponsor, over 32 teams carry their brand as the Official Pizza. 

“We are excited to become the Official Pizza Partner of The Football League, Papa John’s is known around the world for quality, which extends from our pizza to our partners. Much like the NFL in the US, The Football League is a premier brand in the UK, and we are delighted to be associated with the league and its passionate fans.” ” said John Schnatter, Papa John’s Founder, Chairman and CEO. 

“We are absolutely delighted to become the Official Pizza Partner of the Championship, League 1 and League 2. The Football League is the world’s original League football competition and in its 125th Anniversary Year there couldn’t be a better time for us to join forces. The new season will soon be upon us and we have some exciting plans for the big kick off.This is a wonderful opportunity for us to share our passion with those football fans that may not be familiar with Papa John’s Pizza. It comes at a very successful time for us as a business, as we continue to expand throughout the country and drive awareness of the fantastic brand that is Papa John’s.” said Andrew Gallagher, Papa John’s marketing director.

Papa John's has made it a point that fans and clubs attain the best NFL and pizza deals with tickets or match days incorporated - one way to expand their marketing in different heights.
Posted by Diane Araga, on August 9, 2013 at 11:00 AM