Investors looking to participate in the popular pizza market have another option on the table. Papa Murphy’s is the most recent pizza chain to enter the market with its IPO.
Their shares were slated to open with the starting price of $11 to $13. They are just the latest in a number of restaurants looking for investors. Recently the Mediterranean style Zoe’s Kitchen raised almost $88 million when they went public. The regional Mexican restaurants Café Rio and El Pollo Loco are both likely to enter the market.
Pizza, however, seems to be the next go-to market for fast food dining. There are a number of restaurants vying for expansion in the brand including Blaze Pizza, Pie Five and PizzaRev.
Papa Murphy’s feels that they stand out from the market with their fresh ingredients and their build-your-own experience. They help assemble the pizza and the customer takes it home to bake. The experience for the customer is as though they are using a frozen pizza, but instead they are using fresh ingredients. As a nod to those fresh ingredients, their ticker symbol on the Nasdaq exchange is FRSH.