One of the most intriguing pizzas would be John Strossel’s purchase over a $400 pizza, which was supposed to be aired in his 1980’s show that exposed rip-offs. The pizza itself wasn’t exactly the rip-off but the story was supposed to be about the fast food industry.
The story behind the overpriced pizza came to be exposed in Jim Bouton’s book, “Ball Five.” There was nothing really special about the pizza itself but due to television labor costs, the pizza’s price inflated to a sum of $400.
“John needed a pizza for a prop but he couldn’t get it himself. A set decorator had to get it. Then a prop man had to hold it. Then a stagehand had to give it to him. By the time they figured out the overtime and holiday pay, it came to something like $400. Of course, if John had tried to expose the cost of the television pizza he might have had to finish his story in a suddenly darkened newsroom.” – Ball Five.
Assuming that the pizza was bought in the 1980’s, the $400 pizza would be equivalent to $1,128.43 today.