Why Eat Balanced Won't Be Stuffing Crusts

If it is a mystery on what other flavors Eat Balanced would be making, here are a few pointers that should be considered. 

1. The healthy pizza maker who claims to have a balanced nutrition out of their computed pizza is not going to make stuffed crusts with hot dogs in it. For starters, the stuffed crust scheme is said to be an outrage of the original pizza recipe, making it "American." 

2. It won't be overloading with cheese. Though there is a surplus of cheese in the industry around America, the Eat Balanced brand is not adding more cheese. It is simply because of the reason of spoilage and Eat Balanced is not going to deiver its pies, rather will only sell it as frozen goods. Additionally, adding more cheese makes it unhealthy because too much of everything is bad for your health! 

“I focused on flavor. It’s full-fat mozzarella and we’ve got some serious mature cheddar,” Professor Maclean of the Eat Balanced said. “But it’s a relatively small amount.”

3. They won't be making weird flavors because during their feasibility study, over 20,000 people had tried their prototyepes and there were a few flavors that were unattractive to some consumers. In the pizza lovers' world, pizza should be traditional and familiar to keep them attracted. 


“There was one recipe that was sort of Mexican themed, spicy, and with sweet corn and also kidney beans for protein and fiber,” Maclean tells us. “But as soon as you put kidney bean under a grill or in an oven, the skin burst, and it starts to look like a little creature.”

Using the familiar flavors like cheese, cherry tomato, ham and pineapple makes the healthy pizza look edible and similarly attractive. 

“If I were to make a broccoli and cabbage pizza, no one would want it,” Maclean says.

4. They will definitely make flavors that are kid-friendly and attractive. With the goal in mind to keeping the next generations healthy, Eat Balanced will be recruiting new members and eaters who are younger generations then make new flavors that are attractive to kids. This way, introduction to healthy eating is attained. Of course, if the packaging is attractive and if it tastes good, then more kids will buy! 

“Kids are naturally fussy,” Maclean says. “If they see something green or red, they’ll try to pick it off without trying it.”
Posted by Diane Araga, on January 27, 2014 at 9:00 AM