Xbox Fans Order $1 Million Pies

Gamers and Pizza lovers combined just like the console that could order pizza - the Xbox 360. The Pizza Hut application in the said gaming platform has already announced their sales after releasing it last April. 

The application basically allows game addicts to order pizza using their Xbox controller or even create their own pizza with it or with the Kinect Camera as if it was a little gesture pie game. 

As reported, the sales generated a million worth of pizzas through the app alone within four months, a source of sales growth for Pizza Hut as stated by the PR representative, Doug Terfehr. 

The application has been a sensation as there is a visible “explosion of people who wanted to download it, experiment with it, and play with it with Kinect.” as stated by Terfehr. 

No official announcements are made for this app to be available to the new Xbox One but there are some rumors and considerations for the expansion.  

“When you talk about a sweet spot for the pizza category, it’s definitely gamers and gaming. We’re not done in that space,” said Terfehr to a Polygon interview.


Posted by Diane Araga, on January 14, 2014 at 10:00 AM